Chip Gaines x Bobcat
When you love what you do, work and play become almost indistinguishable. That’s especially true when the person doing that work is Chip Gaines. In a partnership made in industrial strength heaven, Bobcat wanted a campaign starring Chip that was a more lighthearted extension of their More Than A Machine brand platform. Our solution was to bring Chip’s singular brand of joy to the hard, dirty, never-ending but ultimately rewarding work of daily life on the ranch. “How Fun Gets Done” began as an earned media partnership, but quickly expanded into broadcast, OLV, paid social, and PR, all shot over three entertaining days at the Gaines’ ranch outside of Waco, Texas.
“Though farm chores and construction work are the most physically demanding jobs that I currently do, they feel like recess to me. And there's something really beautiful about work that feels like play.” - Chip Gaines
